Visual Gender Stereotyping in Campaign Communication: Evidence on Female and Male Candidate Imagery in 28 Countries

Using the case of 2019 European election, study compares visual self-depiction female and male political candidates from all Union’s 28 member states on social networking sites their depiction in news coverage. It thereby investigates to what degree coverage politicians’ employs gender stereotypes. Moreover, presents results differences across party lines. With help computational vision, we demonstrate that, while between progressive conservative are scarce, there clear politicians. These resemble emotional stereotypes, especially since women more often depicted as happy. Overall, demonstrates that communication is still distinct for both self-representation well media’s portrayal candidates.